Located along the busy Jalan Skudai and just about 1km from the Skudai Interchange, Skudai Parade is a multi-million ringgit retail centre and has been an evergreen attraction for the last 10 years. It is managed by Sineo Management Sdn. Bhd.
The retail complex has the benefit of a high traffic exposure ( 150,000 vehicles passing by daily ) from the main road and is opposite the JB Central Municipal Council ( MBJBT ), the Skudai Police Station and the busy township of Taman Ungku Tun Aminah & Sri Putri. Spreading over 9 acres of prime land with more than 300 retail shops on a multi-level shopping podium, two residential apartment blocks and parking bays of more than 1,400 cars.
The shopping complex adopts an integrated community living and retail concept with both apartment dwellings and retail shops. It has a variety of modern and quality trade-mix and tenant-mix which are missing in the surrounding vicinity. Thus, it aims to provide the day-to-day living necessities with a wide selection of merchandise while at the same time providing a contemporary mode of living.